5 Copywriting Ideas for Outstanding Cooking Posts on Instagram

Guest Blogger - Feb 05, '21 - Social Media

5 Copywriting Ideas for Outstanding Cooking Posts header.png

Dorian Martin is a freelance writer and blogger with years of experience. He loves writing about social media strategies, blogging, and digital marketing, always providing practical and applicable advice.

Instagram is a great platform for chefs and bakers from all over the world. Not only does it allow you to share pictures of your creations, but it helps connect with your audience easily. If you use this platform to your advantage, you will be able to grow your brand effectively.

There are quite a few tricks you can use in order to help your cooking Instagram page grow. Many creators tend to miss out on following most of these great tips and tricks due to a lack of experience. In order to help you avoid that, here are some of the best copywriting ideas to help your cooking posts grow on Instagram.

1. Write appealing captions

The very first thing you should be mindful of is the captions you write under your posts. Since Instagram is based on visual content, this is one of the few spaces where you can write down your thoughts. Therefore, you should make use of this space accordingly for the needs of your marketing strategies.

The key to writing an appealing Instagram description lies in the first sentence you use. This is the only thing the audience will see before needing to click to read more. The more interesting this first sentence is, the more likely your followers will want to continue reading.

A great way to start your captions is with a question to your audience. You can simply ask them something related to the picture or video you uploaded. This will motivate the user to read the rest of the description and even leave a comment.


2. Use hashtags to your advantage

Hashtags are very important when it comes to promoting your cooking posts on social media. They are one of the best ways to reach out to new people and increase your followers organically. If you are not familiar with using hashtags, there are a few things you should know about them.

First and foremost, there are countless hashtags you can use on Instagram for your cooking posts. You do not only have to use the ones that exist, but you can also make your own ones. This can prove especially helpful when you hold contests and giveaways.

Whenever you make a post, you have the option to include up to 30 hashtags. These should always be relevant to your content so that you can easily attract your target audience. If you are wondering how to find the right hashtags, there are plenty of online tools that are free and easy to use.


3. Proofread your written content

Another thing you should definitely keep in mind when sharing any type of content online is proofreading and editing it. This might seem like a tedious process, but it is very helpful for your content and business overall. While it might not seem like it will make much of a difference, it will truly help your audience take you more seriously.

This is related to the fact that many online businesses that are unreliable tend to use bad grammar and spelling. The way you present your work through your text can say a lot about your work ethics and your dedication to your posts. Therefore, it is a good idea to always proofread your content, so you seem reliable and professional.

There are plenty of online writing tools and services to help you with this task. These can include free editing tools such as Grammarly and Hemmingway Editor. In addition, professional writing services can help connect you with professional editors in this field. These practices will help you make sure your content is polished and ready to be published online.


4. Use SEO to your advantage

SEO is a very important tool copywriters use to make sure their content reaches their target audience. This essentially helps you make sure your content is more easily discoverable on the result pages of the various search engines. The most commonly used SEO practice and the easiest one to implement right away is keywords.

Much like hashtags, keywords, and phrases help you better describe your content and make it more popular in your niche. In many situations, people don’t know how to find or use them, but this is the easiest part. There are many online sources, such as the KeywordTool, where you can find and pick the right keywords for your needs.

After picking out the right keywords, all you have to do is include them in the descriptions of your content on Instagram. This can truly help you reach out to your target audience faster and easier. In addition, it will help you get used to promoting your content correctly. If you build your own website or YouTube channel, SEO practices will once again come in handy.


5. Use call-to-action phrases

Last but not least, another idea you should implement is the use of call-to-action phrases. Similar to the first sentence of your descriptions, these phrases are just as important. The only difference is that you can use them in many situations.

A great idea is to include them in your Instagram stories. For example, when sharing a promotional story for your new post, you can use a call-to-action phrase. Through that, you can ask for followers to let you know their thoughts about the post in the comments. This will motivate more people to not only look at your stories but to also leave comments.

Increasing your engagement on your posts is important if you want the cooking content to be a success. You can also ask your followers to tag a friend they believe would like your content. The more you get people to leave comments, the easier it will be for your posts to gain popularity in your niche around the world.


Making your cooking posts stand out

Taking into consideration the thousands of cooking accounts on Instagram, you might consider it difficult to grow your own. By following these steps, you will be able to start your Instagram account successfully and attract an audience. Just keep in mind that making it big on Instagram is not something that will happen overnight. Hard work and dedication will be your best friends on this journey.

Whether you are putting together a cooking post or are in need of personal statement help, copywriting tips always come in handy. Which of these tips are you going to use for your own Instagram cooking posts?


Next: Recipe of the Week | Cheryl's Apple Crescent Cheesecake